The latest in men’s aesthetics is eyelash trimming, in which men are cutting their lashes to appear more “manly” — much to the dismay of the rest of us. On TikTok, men are boasting about ...

Ely, Robin J., and Debra E. Meyerson. "Unmasking Manly Men: The Organizational Reconstruction of Men's Identity." Harvard Business School Working Paper, No. 07-054, February 2007.

The subtle scent is another perk of the lotion that keeps customers coming back. Although crafted for males, it strikes a ...