The guidance new hires receive in their first few months can shape their approach to messaging, strategy and collaboration ...

The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...

Personalized marketing at scale used to be impossible. With AI, it’s become a reality. Thanks to AI, I’ve become a more ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Florida has reached a $79 million settlement with Juul Labs after a lawsuit alleging that the electronic-cigarette company ...

Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

First Watch Restaurant Group Inc., operator of the daytime café brand, will be increasing marketing in 2025, executives said ...

Diamonds, Rolex watches, Chanel bags--what do these items have in common? They all have the potential of enticing you with ...

KPS3, a full-service marketing and communications firm, has promoted Liz Seang to associate growth marketing manager.

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a multi-million-dollar expansion, cementing its position at the forefront of digital ...

Algorithms are rewriting the marketing playbook. Nearly 60% of global advertising investments are already influenced by ...