A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

Storytelling is an art and a science ... hero's journey is based on Joseph Campbell's The Hero With 1,000 Faces.) In marketing the "hero" changes based on the end goal of your efforts.

The art of authenticity: How entrepreneurs leverage purpose-driven marketing In the evolving digital landscape, authenticity has become crucial for effective marketing. Brands leveraging AI to ...

Role of Memes in Modern Marketing: Memes have 10x more reach than a normal ad without promoting and that’s the level of organic reach most brands can only dream of using a traditional ad campaign.

As his team can attest, Dave Kang will “endlessly quote and reference” Moneyball, the book and film about the early 2000s Oakland Athletics. It’s not a traditional sports movie, but rather ...