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The Art of Storytelling in Marketing—And How to Do It Right
Storytelling is an art and a science ... hero's journey is based on Joseph Campbell's The Hero With 1,000 Faces.) In marketing the "hero" changes based on the end goal of your efforts.
Boston College2mon
Money, marketing, and art
A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...
Auto Remarketing7d
Executive Conversations: When it comes to blending the art & science of marketing, Copart’s Kang is on the money
As his team can attest, Dave Kang will “endlessly quote and reference” Moneyball, the book and film about the early 2000s Oakland Athletics. It’s not a traditional sports movie, but rather ...
Chattanoogan.com13d
Marketing Expert To Present Tips On Personal, Creative Giving At Southern Adventist University
Southern Adventist University welcomes marketing expert Ashley Sikora to present “More Than Money: The Art of Impact” to ...
Morningstar9d
ARISTID DEPLOYS ITS MARKETING AUTOMATION TOOLS AT RONA, PUTTING IN PLACE A STATE-OF-THE-ART PROMOTIONAL PRODUCTION PLATFORM
Learn more about how ARISTID Retail Technology helps large retailers better reach their shoppers with seamless promotional marketing automation.