A banana duct-taped to a wall says a lot about today’s art market, according to Carroll School of Management Associate Professor of Marketing Henrik Hagtvedt, author of the just-released Money and ...

Storytelling is an art and a science ... hero's journey is based on Joseph Campbell's The Hero With 1,000 Faces.) In marketing the "hero" changes based on the end goal of your efforts.

The marketing-campaign-meets-public-art exhibition was installed in late February and has been gaining traction on social media. The 13-inch-tall billboards aren't only geared to the street ...