I have been working in and writing about customer success for nearly 10 years, but last year, I became a children’s book author and unexpectedly a marketer. While writing the books was fun and ...

E-books are valuable fuel for your content marketing engine. According to a 2017 DemandGen Report, 63% of people are willing to register and share information about themselves in exchange for e-books.

Peter Maple, now a senior lecturer with South Bank University, wears not only his academic hat but also draws heavily on his hands on experience at a senior level with major charities to provide a ...