Birla Estates, the real estate arm of Century Textiles and Industries, is taking a measured, premium-focused approach to ...

But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes ...

Amazon launched a competitor to Temu in November, called Amazon Haul, which features items under $20 that are largely from ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

As e-commerce shifts to social commerce, marketers need new strategies. Influencers now drive discovery and conversions ...

A collection of the best Ikea creative work, such as advertising, marketing campaigns and videos.

In response, brands are resorting to a familiar survival instinct—cutting costs, doubling down on performance marketing, and chasing immediate ROI. With every rupee under scrutiny, boardroom ...

TOMS and Bambas also leverage a similar business model with great success. But you don’t have to give away free ... While there are ethical implications to consider when implementing AI, it could ...

Despite its meteoric rise, many brands still underestimate gaming’s marketing potential, risking lost engagement with a tech-savvy ... The gaming community is highly engaged but also highly discerning ...