As we continue further into 2025, businesses are constantly on the lookout for the most modern ways of improving their ...

This is exactly how many brands approach marketing analysis—examining each channel separately and making decisions that seem optimal in isolation but create inefficiencies across the marketing ...

Shopify talked with eight founders about how their social media strategies took their brands viral, grew their audiences, and ...

Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

If you sell power tools, for example, you’ll choose marketing channels where general contractors may see your messaging. This could be TV ads, or it might be social media accounts focused on ...

Both are venerable communication methods that are still relevant but no longer primary. A different, and perhaps better, case can be made for looking ahead—by combining (mixing and matching) and ...

While tracking and compliance are still the biggest concerns for publishers using affiliate marketing, industry figures have ...

Whether your marketing budget is £5,000 or £500,000, you would not invest that amount of money anywhere else without considering what success looks like and planning carefully for that outcome, writes ...

This move is set to integrate Lighthouse's commercial intelligence with The Hotels Network's AI-driven marketing technology.