For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

For example, aligning social ads with email campaigns creates a stronger connection. For additional inspiration and proven data on funnel optimization, check this guide from McKinsey. By understanding ...

Learn More: Pros and Cons of Using Coupons for Your Business What’s an example of a successful ... A brand is an intangible marketing or business concept that helps people identify a company ...

This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations ...

Shoppers are looking for unique brands that match their style and their values. Getting your funnel right is imperative, but when you read content about marketing funnels online, there are always ...

Manager – Shop Food and Services Marketing at OOMCO. “Ahlain is more than just a convenience store, it’s a whole lifestyle concept. Offering a warm and friendly environment, fresh food and ...

The concept of brand equity was first introduced in the 1980s by David Aaker, a marketing professor at the University of California, Berkeley. A general example of the importance of brand equity ...