• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

Atul Raja, International Marketing Consultant and Brand Strategist, talks about how AI, Data, and Social Media are reshaping ...

AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to ...

What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

The court ruled payments for advertising and marketing do not violate the law when physicians maintain independent ...

Using the marketing mix to make business decisions - Edexcel Combining the elements of the marketing mix will help to inform the decisions that a business makes about its target market and the ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and ...