Leigh Greenwood, MD at Evergreen PR applies Dr Robert Cialdini’s research on influence to everyday PR practices to help yield ...

Lauren Weinberg oversaw initiatives including a campaign that tried to appeal to millennial men through a partnership with ...

Entertainment Marketing Summit will gather major industry leaders to offer lessons about box office wins and losses.

The WVU Board of Governors (BOG) approved two new artificial intelligence academic programs in the John Chambers College of ...

Backers say the academy model engages students and prepares them for the future, but others worry it comes at a cost.

Elijah Denisen, Land Use Planning class student University of Minnesota Crookston students in both the Marketing Strategies class and Natural Resources Land Use Planning class are taking a hands-on ...

While every company’s path to revenue will look different, there are core tenets that I’ve found increase the odds of success ...

Alright founders, let’s cut to the chase. You’re diving into the crypto and blockchain world – exciting, right? But let’s be ...

So what do B2B brands and agencies need to know to make more of this powerful and extremely personal marketing channel? As part of my ongoing analysis of the entries to the B2B Marketing Awards 2024, ...

Commissions do not affect our editors' opinions or evaluations. Multi-level marketing (MLM), also known as direct marketing or network marketing, is a method of selling products directly to ...

HARRISONBURG, Va. (WHSV) - It’s been well over a year since the March 20 wildfires ripped through the Shenandoah Valley, with evidence still apparent in many parts of the region. Like the rest ...

Several lessons and lines stood out to me ... I don't hire a lot of number-crunchers, and I don't trust fancy marketing surveys' When announcing his tariffs, Trump defied many mainstream ...