ABSTRACT: This study investigates the impact of marketing mix elements—Product, Price, Promotion, and Place (4Ps)—on the revenue and profit of Nigerian Breweries Plc (NBL) from 2013 to 2022, using ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

The marketing discipline’s crisis of confidence about talking the language of the boardroom ... This tells us that not all channels are created equally, and media mix has a clear role to play in ...

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...

The above elements should serve as effective start points that enable you to comprehend what goes into a solid digital marketing plan for a startup. While you add them to your arsenal and apply ...