Designed to empower brands of all sizes, Liquid Mix solution provides marketers with rapid, actionable insights to optimize marketing budgets like never before. “Marketing mix has always been ...

Chicago, April 08, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, a leading advisor on the complexity of consumer behavior, announced today that it is launching Liquid Mix™, a groundbreaking self-service ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

The marketing discipline’s crisis of confidence about talking the language of the boardroom ... This tells us that not all channels are created equally, and media mix has a clear role to play in ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...