AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a ...

Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...

Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...