Today, every agency seems to have a playbook ready to help brands achieve their goals. And while these can offer useful pointers, they often miss a critical first step—getting brands to truly consider ...

Professor Marcus du Sautoy explores why we are driven to measure and quantify the world around us and why we have reduced the universe to just a handful of fundamental units of measurement.

How do you measure time? You can measure time on an analogue clock or a digital clock. Clocks come in many shapes and sizes. A watch is a clock you wear on your wrist. An analogue clock has the ...

You may have heard of doing math in your head. This time we are going to do math on our head. To do this, you measure the circumference of your head. You take that number and divide by Pi, or 3.14. If ...

There is Pi all around us, in ways you may not have seen before. If you remember from school, Pi is the ratio of a circle's circumference to its diameter. It is a number that is usually written as ...

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