Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

The article highlights the growing acceptance of men's makeup in India, driven by initiatives such as Yaan Man's launch and social media influence. Despite initial skepticism, the market for male ...

For the longest time, men wearing makeup have been used as a comedic trope in Indian films. With plump red lips, unruly wigs, and rosy cheeks, they either impersonated women to fool cops in heist ...

I think there is more demand now than there used to be because guys have gotten more comfortable normalizing beauty habits for men.” Beverly Hills-based esthetician and men’s groomer Lashelle ...

But male actors, who attend an equal number of film promotion events, and act for ads, are rather mum about makeup artists (MUA), perpetuating the belief that men don’t wear makeup. The reality ...

Although Korean skincare isn’t new to U.S. beauty buffs, the company uses the same ingredients-focused approach and formulates products for men’s skin. It’s known for its nourishing and ...