Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

On March 12, a video surfaced online that caused quite a stir. It was a new Coca-Cola ad featuring K-pop group NewJeans, also known as NJZ, which is currently at the center of much controversy.

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Coca-Cola is bringing back named cans within its iconic “Share a Coke” campaign that aims to foster meaningful connections and memories for a new generation. The campaign that marked the early ...

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

Ogilvy India, as a part of WPP Open X, has created the new 'Coke Zero Auditions' campaign playing off a universally ...

Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...

Obviously, from the '80s Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly proven in the 2010s with ...