Some days, I think that every brand has to have exhausted its new ideas for products and ... when you have to concoct your own Gatorade flavor in your water bottle or cooler.

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever packaging ...

Nicolette is a lifestyle writer based in Brooklyn, NY. Enthusiastic and ambitious, she's excited to tackle any story — from beauty trends to hard-hitting breaking news, Nicolette brings ...

The new flavors will be available in single-serve 28-ounce bottles, as well as a 20-pack that contains both the Cool Blue Fruit Punch and Lemon Lime Orange flavors. Gone are the days when you have to ...