Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way. While Snapchat has offered brands the opportunity to pay for sponsored ...

Nikon has announced the 2.0 firmware for its full-frame Zf camera. The update adds a dedicated bird mode to the camera's subject recognition autofocus, support for connecting to the company's Imaging ...

Videographers and prime lens users will appreciate the new Hi-Res Zoom function, which enables the zoom of up to 2x in FullHD video without resolution loss. With 11 selectable zoom speeds, you can ...

Check out our top 3 best value lenses that deliver incredible performance without breaking the bank. Find the perfect lens for your photography needs! More for You ...

The Nikon Z5 may be one compromize too many for some camera buyers. Nikon Z5 II with 24-50mm lens costs $1,999.95 / £1,859 / AU$3,300 Nikon Z5 body-only is around half the price of the Z5 II at ...

And while nothing is set in stone – plenty of patents never come to fruition – I think it’s fair to say that a pair of super-fast wide-angle primes would bolster Nikon’s already stellar collection of ...

Designed as a second lens to accompany the 18-55mm kit lens, the new Nikon AF-S 55-200mm f/4-5.6G ED VR II lets you zoom in closer to the actionNikon AF-S 55-200mm f/4-5.6G ED VR II Specification: ...

This Sigma telephoto zoom covers the popular 70-300mm range, costs around £310, and induces optical stabilisation.

Angled view of the new Nikon Z5II with the Nikkor Z 24-70mm f/4S lens, which will be offered as a kit option. (Source: Nikon.) The new camera comes with a 24-megapixel BSI CMOS sensor, which is paired ...

According to Majin Bu, the iPhone 17 Pro will feature a new Telephoto lens with a 48MP sensor, up from the current 12MP sensor found in the iPhone 16 Pro and Pro Max. This rumor isn't new – in ...