The natural hair community and its hairstyles part of the category continue to expand. However, regardless of the style, maintaining your hair takes time. There has been a rise of straight naturals in ...

Olaplex believes it’s found the perfect solution with its newest launch. On March 3, the cult-beloved beauty brand expanded its hair care line with the release of the No.0.5 Scalp Longevity ...

As part of this exciting evolution, OLAPLEX introduces the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health.

This quarter, analysts are expecting Olaplex’s revenue to decline 21.2% year on year to $88.07 million, a further deceleration from the 14.5% decrease it recorded in the same quarter last year.

Olaplex's haircare range has a cult following ... Lacura’s dupe pre-wash treatment, shampoo, and a conditioner are all priced at under £5 each. The dupes were previously priced at £2.49 ...