Pantone releases a color each year that captures the zeitgeist of the time. Some of the colors are surprising, so here is a deeper look into what inspired them.

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Pantone has crowned mocha mousse – the mellow brown hue that, we’re told, sits between a chocolate brown and soft whipped ...

For a quarter of a century, Pantone Color of the Year (COTY) has helped shape trends and capture the culture zeitgeist. A rotation of warm reds, nostalgic yellows, mystical purples, rejuvenating ...

Heinz use Pantone to ensure their Viridian Green baked bean branding colour is consistent. Use it on a can of beans and Heinz will probably sue you, not Pantone. For a company that bases its whole ...

Drew Barrymore just got her own Pantone color—and as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same ...

Pink is clearly still making everyone wink, a fact confirmed by the news that Pantone’s Viva Magenta shade has been selected as its colour of the year for 2023. But what does that mean ...

Pantone has announced its new Colour of the Year, and there’s more to the purple shade than meets the eye. Looking around, you’d be forgiven for thinking that millennial pink is still the ...

As another year looms, Pantone’s colour forecasters predict that Viva Magenta – “an animated red that encourages experimentation” – will rule the roost in 2023 Every December, Pantone announces which ...