Puma is will open the doors to a new flagship store in Oxford Street this autumn, marking its first-ever European flagship.

Puma SE is poised for a turnaround with strong growth plans in the US market and strategic athlete endorsements. Read why ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global ...

With select shoes already out of stock on the retailer's site, here's how to secure your favorites before they're gone for ...

Puma has signed a multi-year partnership with textile circularity company Re&Up to scale a recycling initiative, turning ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

From shoes to apparel, Balenciaga and Puma have collaborated for a collection that will hit the shelves later in 2025.

At the end of last month, Lewis Hamilton pulled up to the Bahrain International Circuit in a pair of Ferrari x Puma Speedcat Pros — a shoe you probably didn't even know existed. Unlike a lifestyle ...

In a groundbreaking move, Harley Reid, the shining star of the West Coast Eagles, has signed a landmark six-year deal with Puma, marking the longest local athlete endorsement in the brand's history.

PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and ...