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Mumbai (Maharashtra) [India], June 22 (ANI): Sylvester daCunha, the creator of Amul 's enduring ' Utterly Butterly ' girl, passed away in Mumbai. Amul's managing director Jayen Mehta expressed ...
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The Story Behind Amul’s Name: Watch How India’s Dairy Giant Nearly Chose Something ElseHowever, Dr Kurien, the driving force behind India’s dairy revolution, was adamant in his decision. He chose the name ‘Amul’, which is a combination of Anand Milk Union Limited and the ...
Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.
An Amul advertisement showing a girl changing her ... on Facebook and wrote: "Stop this ad." People also gave negative comments to the ad on YouTube. The digital film shows a little girl ...
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