If you're a '90s child and a fan of short-lived food and drink fads, you may remember Crystal Pepsi, the company's attempt at ...

Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, Pepsi is reviving the spirit of cheeky marketing with an ad that recalls the ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Audiences will know her best from a series of Pepsi commercials in the late 1990s and early 2000s that earned her the moniker, "The Pepsi Girl." One of her most memorable commercials featured her ...