NASCAR was impressed by Klutch's growing influence in the world of motorsports, which helped finalize the deal. Of the $15 ...

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar Race Weekend, ...

NASCAR will be taking its first trip off of United States soil for a points-paying NASCAR Cup Series event, travelling to ...

Hooters has agreed to pay $900,000 to Hendrick Motorsports, founded by Rick Hendrick, after the NASCAR team sued the American restaurant chain last year for failing to pay sponsorship fees for Chase ...

Marking its debut in the global Enduro scene, Triumph Motorcycles will be an official sponsor for the Paulo Duarte FIM ...

Joining Gragson, 26, and the No. 4 Front Row Motorsports team for the journey will be new primary sponsorship partner Rural King, which will kick off a three-race commitment this weekend.

Amazon’s Prime Video will serve as presenting sponsor of Kyle Larson’s May 25 attempt to complete two crown jewel events in a ...