It’s hardly the first time Jenner employed the lip-matching styling hack. Last September, Jenner strutted down L’Oreal’s ...

It was in the 20th century that red lipstick gained a connotation of empowerment. During World War II, brands like Elizabeth Arden promoted red as a symbol of female strength. In the 1950s ...

The red lip paint was then popularised by Egyptians ... Something seemed off and there was a clear opening for another lipstick brand in the INR 600 – INR 700 range, that had higher colour ...