Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant ...

The online gaming platform "Roblox" integrates rewards for watching advertising: players of "Roblox" games receive in-game bonuses.

Roblox is testing a new advertising format that will enable people to earn in-game power-ups or virtual currency by watching video ads.

Roblox Corporation (NASDAQ: RBLX) has introduced an innovative video advertising format on its gaming platform, in ...

Roblox is making major additions to its still-nascent ad offering, including new integrations to make its ad formats ...

Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Currently, Roblox's immersive ads include portal and image ad formats.

“This is all about showing up to where young people are in a way that we think they’ll be very receptive to,” said Nick Sugai, the SVP and group campaign director at the Ad Council. “The game itself ...

26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, per details shared with ...