Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

• First, determine your ideal volume of leads. To hit your target, work backward to find the number of deals needed based on your average deal size and win rate. This will show the level of ...

Influencer marketing is now a game-changer for brands. Kantar's Influencer Playbook helps brands evaluate influencer ...

In just six months, VAIS (Valasys AI Score) by Valasys Media has evolved into something far more powerful than when it launched. It’s no longer just a scoring tool — it’s become a complete ABM and ...

U.S. and Canada auto sales could decline by 1.8 million vehicles this year and be stagnant over the next decade if the global trade war escalates, a Detroit-area automotive advisory firm forecasts.

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Avoid common B2B lead gen mistakes like poor targeting and weak nurturing. Intent Amplify™ fixes these with AI-driven, ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

No further details were shared on how the spa would be updated. The Disney Fantasy will also see the addition of a brand-new funnel suite that pays homage to Sorcerer Mickey from the 1940 classic, ...

Framework has paused US sales of some of its laptops, citing Trump's 32% reciprocal tariff on Taiwan. Framework offers customizable, repairable laptops and devices. The company said at current ...