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29 天
SK-II在中国市场逆袭,宝洁仍不能松一口气
姜还是老的辣。 在各大日化美妆巨头因中国业绩下滑而叫苦连连时,宝洁中国的业绩却大幅度改善,旗下高端美妆品牌SK-II更是实现增长。 1月底 ...
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1 个月
“与素颜和解”多年,SK-II开始玩抽象了
让人没想到的是,这样一个简单的谐音梗,被国际高端护肤品牌SK-II 用到了女性营销的创意上。 每次三八妇女节前后,都是各种品牌开展女性营销的 ...
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