The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues ...

After Swift further elevated Travis Kelce's popularity in 2023, the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among ...

The Delhi Assembly Elections 2025 saw a record surge in digital ad spending, with BJP leading the race, followed by AAP and ...

Hundreds of creators have swarmed New Orleans for Super Bowl 59, getting paid big contracts to make content for brands like ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, ...

Raj, the co-founder of Beast Life with the smallest equity among the founders, revealed in a recent chat on Ayushman ...

I recently came across an elderly influencer showcasing the clothing items she inherited from her mother and grandmother.

Nneamaka Oghenetejiri Solomon is a name that resonates with intentional living, balance, and authenticity. Born and raised in ...

The Southeast Asia (SEA) region loves social media, with all nations using more platforms than the global average of 6.83.

We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have ...