With NBCUniversal’s asking price for a 30-second ad in Super Bowl LX being $7M, some buyers are surprised at the cost.

Capturing live sports is the white whale for CTV streamers. There’s nothing new about serving ads to live sports audiences, and the experience of buying commercials on linear TV is familiar for most ...

Four media giants are poised to scramble for billions in NBA ad dollars as the league moves to NBC and Amazon next season ...

Traditionally, they would be placed in print magazines or on traditional TV spots, but nowadays, latest betting options often ...

TV and media investment in ad spending for women’s sports more than doubled in 2024 (139%) versus the year before -- to $244 million, according to EDO Ad EnGage. The media-measurement company ...