Starting your own company can have high starting costs, and not every location is equally ideal for business owners.

Starting a CRUD company doesn't mean avoiding innovation. Instead, it's about laying a solid foundation, growing sustainably and evolving as opportunities arise.

Just like new year resolutions, the urge to start a business early in the year happens.

Elizabeth Stein started Purely Elizabeth in 2009 with $5,000 in savings. 15 years later, the business brings in $147 million and major investor interest.