PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

Grundy said the poppi deal makes strategic sense given ongoing pressures within PepsiCo's ( PEP) North America Beverages segment. While adding Poppi is not seen as a transformational deal, the pickup was noted to closely resemble the company's other tuck-in M&A deals over the past 15 years.