A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

They are the best tennis players in the world; they are the undisputed stars of the 2025 Australian Open. Advertisement They are also cartoons. There’s Daniil Medvedev, last year’s finalist ...

Roger Federer recently teamed up with cartoon icon Elmo in a mystery ad ... spent 20 days in the lab with us developing the pro tennis shoe” - David Allemann 2024 Shanghai Rolex Masters ...

The Australian Open has implemented a cheeky workaround for international viewers that dodges its own broadcast obligations.

Tennis Australia has turned to animation to illustrate its YouTube feed of this year’s Australian Open. Instead of the live coverage of Novak Djokovic, Carlos Alcaraz and Coco Gauff seen by ...

Why am I watching cartoon characters? Tennis Australia told BBC Sport the aim is to "captivate a new generation of tennis fans, making the sport more accessible and engaging, particularly for kids ...

The 2025 tennis season has kicked into high gear with ... in the world have descended upon Melbourne for the major, their 'cartoon characters' have also returned to our screens.

The Australian Open has depicted their Novak Djokovic as a cartoon to hack broadcasting ... During the first round of the Melbourne event, top tennis stars like Coco Gauff, Jannik Sinner, Iga ...