Additionally, Millennials and Gen Z boost this trend considerably; research indicates that these generations are 70% more likely to organize travel around live events compared to just five years ago.

MORE than 200 local tourism businesses have come together in Lisburn to pitch their world-class products to 160 international ...

Live Tourism refers to how major events like concerts and sports tournaments drive hotel occupancy and revenue, with Millennials and Gen Z prioritizing experiences over material goods. Hotels near ...

With the continuous upgrade of sports consumption, Zhejiang Province is witnessing a significant boost in economic activity through diverse sports events. This dynamic shift not only promotes local ...

Yangang in Sikkim will host the International Youth Conclave for Tourism Development next month as part of its 50th statehood ...

Hong Kong is kicking off its most popular sporting event the Rugby Sevens on Friday and hosting international art fair Art Basel as part of a tourism drive that authorities hope will boost visits to ...

Tourism industry leaders in the U.S. Virgin Islands announced a new alliance with their regional counterparts during Thursday ...

A state audit has triggered an investigation of whether the HTA board chair's nonprofits inappropriately received free food ...

The peach and plum blossom festival in the Xinyuan township of the county, which kicked off on Monday, has drawn many ...

Launched on March 21 by the Shanghai Municipal Administration of Culture and Tourism, the global slogan contest, titled “Come ...