LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

The iconic toy company is using AI to reshape how it connects with kids and collectors, writes ARTHUR GOLDSTUCK from the ...

Mattel debuted its first “Kenbassador” LeBron James on Wednesday. The toy company is betting big on adult customers who ...

EL SEGUNDO, Calif. (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Akron’s own LeBron James holds multiple NBA records, has taken “Space Jam” to new heights and is a billionaire to boot.

LeBron James becomes the first pro athlete turned into a Ken doll, but one funny accessory is noticeably missing.

Trump's worldwide tariffs are putting the squeeze on several high-profile L.A.-based toy makers and apparel companies.

A special edition Barbie in the form of LeBron James is sure to become a collectors' item when it hits the market. Here's how ...

Toy company POP MART is opening a new location in a popular East Bay mall. POP MART, according to Stoneridge Shopping Center, ...

Mattel, the toymaker behind the “Most Diverse Doll Line” and a blockbuster Barbie movie trumpeting diversity, is talking less ...