Travel is inherently multi-sensory—the sound of waves crashing, the aroma of street food, the feeling of sand between our toes… Yet, advertising has primarily engaged just one sense ...

The Mumbrella Travel Marketing Summit and Awards return on August 28, 2025.The first confirmed sessions for the summit ...

They are reinvesting in themselves. Travel companies are going for the kill. You’d have to be living under a rock not to notice all the advertising. The commercials featuring Drew Barrymore and ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use of influencers means it is now engaging younger travellers.

For travel agencies, genAI offers the promise of efficiencies in creating marketing materials and itinerary ideas. Some are using genAI programs on their own, while others are leaning into ...

The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), in partnership with Beautiful Destinations, has ...

Visit Dubai CEO Issam Kazim said the academy “is a testament to our commitment to fostering creativity, innovation, and ...

Before you know it, you’re checking flight prices. For years, travel advertising has relied on static images and search ads. But today, discovery happens differently. Long before they type the ...

A 2024 Accenture report found that executives in the travel industry worldwide use generative AI for chatbots and customer service, product and applications development, sales and marketing ...

The province of Noord-Holland has decided not to ban advertising for meat, fish, air travel and fossil fuels from its bus shelters after all. The plan was launched to great fanfare in 2023, and would ...