As part of the redesign process, the company conducted qualitative and quantitative consumer testing. Fresh Express reported ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

According to experts, food and drink brands will need to consider several design priorities when developing packaging in 2025 ...

With only 8 winners, we're proud to be one of them. A story of turning waste into luxury and heritage into identity. NOUKK, the first luxur ...

In the world of premium branding, design is more than just aesthetics; it’s a key factor in shaping consumer perception and, ...

A day shy of two weeks since the whirlwind trend of creating Studio Ghibli-esque portraits took off, social media has already found its next obsession: the AI Barbie Box Challenge. Using ChatGPT, you ...

Zoup! Specialty Products is rolling out a fresh new look for its soups, broths, and broth concentrates, which will start ...

Packaging design has always been a critical component of product marketing ... These algorithms assess factors such as colour schemes, typography, imagery, and material choices to optimise packaging ...