几天前，始祖鸟在小红书上发布了一组它高端都市系列Veilance的宣传照片。从外观看，Veilance与普通始祖鸟最大的区别是胸口没有明晃晃的LOGO，想看出它的身份，必须通过缝在衣领内部一根写着“Arcteryx Veilance”的细条。从定价看，Veilance比“普鸟”高出不少，“普鸟”T恤起始价在1000元左右，但Veilance的T恤大多1500元起步，基础款的夹克更是能卖到5000元 ...

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比如李宇春在封面大片上身的FIELD软壳外套，用的是始祖鸟自主研发的四向弹力编制面料——Fortius DW 2.0。

而在一个“始祖鸟和Veilance商务鸟哪个更值得入手”的投票下，你甚至感觉不到牛马打工的辛苦和消费降级的存在，毕竟600多个投票里，有78%都选择了更贵的“商鸟”。 当你正在疑惑，为什么300元一张的“鸟卡”刚冲上热搜，后脚就有人追起没有LOGO的“商鸟”时 ...

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