Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

The retailer’s global advertising business grew 29% in the quarter, including 24% for Walmart Connect in the U.S., and grew 27% to $4.4 billion on the year. The acquisition of Vizio, which closed in ...

In beta tests with ad tech firms Pacvue, Skai and DataCaciques, the Display Advertising API helped drive a “huge” lift in ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 32 min ago By Gillian Follett - 3 hours 39 min ago By Ad Age and Creativity Staff - 4 hours 30 min ago By Tim Nudd - 5 ...