Rich media ads are animated, and often streamed, so that they appear more like television commercials, as opposed to ads containing static images and text. They can be embedded in Web pages and ...

Rich media mobile ads are delivering an engagement rate of 12.8 percent, on average, across all devices, platforms and ad placements, according to a new report from Celtra. The results from the Celtra ...

Audio/Video: Accepted. See Ad Guidelines & Policies for details. Max Animation Time: 15 seconds floating time, then floating ad must dissolve back into a standard banner. Audio/Video: Accepted.

Video and rich media ads see nearly twice the engagement rates of standard banners on mobile devices, a new study by Millennial Media has revealed. 29 per cent of apps now allow video apps, up six ...

Mobile advertising marketplace Adfonic has released its rich media offering, giving advertisers and agencies access to over 10bn monthly rich media-enabled ad requests from mobile sites and apps. The ...

It is numbers like these that are inspiring retailers to make greater investments in mobile rich media advertising. But dollars alone do not translate to success. Here are a few tips to ensure ...

The For _ For Men campaign runs from September through December and includes rich media ads across Millennial Media’s network, Spotify, Facebook and Twitter. “Consumers are mobile ...