PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Pura Frasier Fir fragrance combines Siberian fir, cedarwood, and sandalwood to create that quintessential forest scent ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

Wondering what made it out of the V Editor’s group chat and into their carts? Each new season V see a surge of releases ...

I thought I had my everyday scent sorted (a woody-vanilla blend I’ve loved for years), but Fleur is quietly convincing me ...

A soothing and impressive fragrance helps you create a lasting impression wherever you go, from formal occasions to casual ...

Recently, we've seen a huge incline in some of our most visited high street stores branching out into perfume dupes, some of ...

Enter Perfumehead Canadian Tuxedo: a casual, throw-on-and-go fragrance from the brand that editors love that fits as ...

Ahead, our definitive list of the 10 best strawberry perfumes, ranked by Sable Yong, author, beauty writer, and co-host of ...

Fragrance trends in the UAE and MENA shift toward designer scents and seasonal freshness, with growing online demand in April 2025, reports Big Lab.< ...

Have you ever stopped to consider the minds behind your favorite scents? Think of the perfume you wear each day, or the ...

The floral for the anti-floral girl, Glossier's bottled nostalgia for grown ups — in one of 2025's best, most original ...