As China ages, Yamaha views the burgeoning retiree population as an opportunity. “There’s a high chance of an increase in sales of wind instruments like sax or guitars to seniors in their 40s, 50s and ...

The latter is certainly true of a Dalmatian in New York City. Lucky for him, NYC is full of musicians playing at every turn. So, when this musical pup crossed paths with a saxophone player, it did not ...

Jack Miller praised Yamaha’s latest MotoGP engine upgrade after testing at Jerez, describing the new specification as "pretty much what we've asked for." Miller and team-mate Augusto Fernandez ...

The Ténéré Yamaha Rally Team ended the 2025 Carta Rallye in Morocco with rookie Gautier Paulin securing third overall in his maiden Rally Raid – Yamaha lock out the top five places in the “Over 450cc” ...

By Brian Seibert The baritone saxophone is hulking instrument, a tube of brass so long it extends down past a player’s knees. It makes burly, reedy sounds, deep growls and wails. Kyle Abraham’ ...

IWATA, April 23, 2025 - Yamaha Motor Co., Ltd. (Tokyo: 7272) announced that its NMAX 125 Tech MAX scooter has won the globally-prestigious Red Dot Award: Product Design 2025, marking the 14th year in ...