Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his ...

The same day as its Sweet 16 loss to Tennessee, Kentucky landed its first transfer portal commitment for the 2025-26 roster: ...

Great Crossing wins programs first KHSAA boys basketball title ...

Copyright 2025 The Associated Press. All Rights Reserved. Tennessee’s Zakai Zeigler (5) heads to the basket past Kentucky’s ...

Koby Brea has high praise for Kentucky basketball coach Mark Pope after his first year ended with a loss to Tennessee in NCAA ...

Both teams are shooting better than 50% in the second half, and Tennessee will be happy enough to match Kentucky the rest of ...

Fan bases are what make college athletics the amazing thing they are, and Kentucky's Big Blue Nation is the best fan base in college basketball. Just about eve ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...