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GAP如何重返市场巅峰?企业转型经验值得借鉴
在经历多年市场低迷后,GAP集团近期财报显示业绩回暖,成为美式休闲品牌的代表重新崛起。GAP自1969年成立以来,曾是美国休闲服饰的标杆,但自2000年以来品牌逐渐被遗忘。近年来,GAP通过优化运营、调整企业文化及品牌重塑等举措,成功实现了连续八个季度的市场份额增长,净销售额达到151亿美元,同比增长1%。
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