Marketers should prioritise grabbing attention over being correct when making ads, even if it feels random or weird, says TBWA Melbourne's Zac Martin.

iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how ...

Adobe unveiled major innovations that define Customer Journey Orchestration in the era of AI, powered by the Adobe AI Platform, which unites AI agents and models across Adobe. Adobe introduced Adobe ...

The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...

Cola's lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed ...