As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

According to the Project Yellow Light study, commissioned by Suzy Market Research, 41% of drivers 18-24 admit to routinely clicking on notifications from social media while driving, and 27% drive with ...

OTT is here to stay: As more and more consumers seriously consider cutting the cord—by 2022 the number of OTT service users in the U.S. is expected to reach almost 200 million—marketers are ...

Economic volatility is exposing the complexities of the TV ad marketplace, and the ways upfront models have and haven't evolved to meet modern marketing demands. Donna Speciale discusses ...

The water brand is rolling out the first global campaign in its 89-year history as it tries to convince consumers they need better water.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...