With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on ...

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper ...

The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define ...

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

In the age of real-time scrutiny, trust is not built by clever marketing. It is earned through transparency, accountability ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...