As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Generative AI programs, such as ChatGPT, can be powerful tools for small businesses, enabling them to create content more quickly and efficiently. However, if used incorrectly, they can also produce ...

How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022. An infographic (below) summarizes ...

Email is an indispensable tool marketers use to communicate with customers and prospects. Its extensive reach, low cost, and ease of customization constitute a surefire way to generate strong, ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...

We all have that friend who has to have the newest Louis Vuitton handbag despite the countless alternatives at a tenth of the price. Or the teen who "will just die" if he doesn't sport the new kicks ...

Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science. For the ...

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Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...