Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

Recent data from Pregnant Then Screwed revealed 74,000 women each year lose their job for becoming pregnant or taking maternity leave – an increase of 37% on 2016. Why is the number of women being ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...